Nayyab Welfare Society Lahore has spearheaded a high-profile animal rights campaign in response to the Parinda Market demolition at Data Darbar in November 2025, which resulted in the deaths of thousands of birds and stray animals. The society filed a legal petition in the Lahore High Court, contributing to a historic government overhaul: the court ordered enforceable SOPs for animal protection during anti-encroachment operations, and a dedicated committee was formed to draft legislation. Concurrently, the organization launched a summer heat-relief drive—distributing ice blocks and water to stray-dog kennels—and coordinates rescue efforts with volunteer lawyers and veterinarians. Its advocacy has gained traction on social media, with reels urging public support and accountability.

Nayyab Welfare Society operates as both a registered welfare entity and an ethical business venture, explicitly aligning its commercial activities with animal welfare principles. Its founder states that helping street animals has been a core organizational commitment for seven years, and the business openly advocates for the wellbeing of stray animals while also serving human beneficiaries. The initiative promotes compassion through e-commerce (nayabbynayab.com), crochet/knitwear production, and public awareness via Instagram, where posts emphasize moral responsibility toward all living beings and feature rescued animals.