Multiple urban development and beautification projects are underway in Lahore and Rawalpindi as part of the provincial government's initiatives. Key projects include the transformation of the Shah Alam Gate to Rang Mahal Chowk route into a dedicated pedestrian walkway in Lahore's inner city and the construction of six underground parking plazas at historic gates including Shah Alam Gate and Delhi Gate. Concurrently, in Rawalpindi, the Commercial Market is being converted into a car-free pedestrian zone under a Rs. 300 million beautification project, while the Raja Bazaar area is also undergoing a major uplift as part of the "Sohna Punjab Programme."

Recent social media content from TikTok creators showcases the Bhekewal flower market in Lahore's Morr area as the city's largest wholesale flower hub. Videos depict a busy scene with vendors arranging fresh roses, lilies, and seasonal blooms as they prepare for the upcoming Valentine's Day in 2026, attracting both individual shoppers and professional florists seeking affordable, high-quality bouquets. The market is noted for its daily operation and reputation as a primary source for fresh flowers across Lahore.

The Punjab government has completed the Wagah Heritage Corridor, described as Pakistan's first dedicated tourism highway, stretching 13 kilometers from Quaid-e-Azam Interchange to the Wagah Border. Furthermore, a partition-themed park and museum has been unveiled at the Wagah border crossing. These developments are aimed at enhancing tourism infrastructure and visitor experience near Lahore, potentially increasing footfall in the broader region.